Think collaboration. Building effective media relationships is first and foremost about creating an atmosphere of collaboration between yourself and the media (reporters, journalists, editors, etc.). As genealogists, the “original” believers in leveraging a collaboration community, this ought to be a walk in the park! However, as it is often said, “sometimes we can’t see the forest for the trees.” Become a partner with the media and your efforts will be rewarded!
In this four-page digital guide, you’ll learn the “secrets” of how to work with the media and leverage media exposure to help grow your business and its offerings. These secrets include knowing the difference between reaching out to the media and having the media reach out to you. Also included is a sample media relations program and plan with step-by-step tactics using a genealogy service as an example!
Media and getting them to notice you – a mystery no more! With the Building Media Relationships strategy guide from GenBiz Solutions™, you’ll be on your way to juggling interview requests and guest spots on blogs, radio and more!
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