Creating an Email Marketing Campaign

GenBiz Solutions™ Guide - Creating an Email Marketing CampaignThere are many factors that influence the success of an email marketing campaign. This guide, Creating an Email Marketing Campaign, covers the three components of building a successful email marketing campaign: strategy, execution and review.

In this 10-page digital guide, you’ll learn how to deliver maximum impact with minimum intrusion.  Review tips for creating content from a variety of sources that will be eagerly consumed by your readers, and send it at the right time and frequency.

With the Creating an Email Marketing Campaign strategy guide from GenBiz Solutions™, you’ll be ready to set measurable goals for campaign success, select and brand an email template, design for readability and mobile-friendliness, and review campaign reports to improve future emails.

The companion guide, Getting Started with Email Marketing, lays the foundation for ethical email marketing by introducing awareness of compliance with anti-spam legislation and providing strategies to build a quality contact list.


About the Author: Deena Coutant is a professional who specializes in the use of technology to facilitate successful search, storage and sharing strategies for family historians in the digital age. She founded DigiDeena Consulting to provide services related to education and communication, including group training sessions, individual coaching, client research and review, photo organization, and marketing consulting.

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