With the plethora of new technologies and communication mediums now available, one might wonder if email is a dying breed—yet despite the adoption of communication channels such as social networking and text or instant messaging, email usage continues to increase. At the heart of email marketing is the ability to deliver professional communications to a permission-based audience that the recipients find interesting and valuable.
In this seven-page digital guide, you’ll learn how to lay the foundation for ethical email marketing. This is accomplished through compliance with anti-spam legislation and strategies to build a quality contact list.
With the Getting Started with Email Marketing strategy guide from GenBiz Solutions™, you’ll be ready to explore the factors business owners should consider before implementing an email marketing strategy.
The companion guide, Creating an Email Marketing Campaign, covers how to build a campaign from strategy to execution to review.
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About the Author: Deena Coutant is a professional who specializes in the use of technology to facilitate successful search, storage and sharing strategies for family historians in the digital age. She founded DigiDeena Consulting to provide services related to education and communication, including group training sessions, individual coaching, client research and review, photo organization, and marketing consulting.
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