Lecturing and Public Speaking

GenBiz Solutions™ Guide - Lecturing and Public SpeakingMany genealogy professionals at one time or another consider adding lecturing and speaking as a service to their genealogy business. Teaching others about genealogy can be a big revenue stream as long as you follow three basic rules: 1) treat speaking as a true product offering, not just something you do on occasion; 2) market yourself and your talks as a brand; and 3) enjoy speaking publicly and interacting with the public. Many successful business owners—in all types of business—not only make lecturing work for them, but they also use it as a form of “stealth” market research to generate new product and service ideas.

In this six-page digital guide, you’ll have all the information needed to determine whether or not lecturing and public speaking in the genealogy industry is right for you and your business.

In addition you’ll have access to two templates to get you started: a Lecturing Checklist to help you track all the steps needed to add lecturing and public speaking as a service; and a Speaking Agreement Template to be used when securing speaking engagements with genealogical societies and other organizations.

With the Lecturing and Public Speaking strategy guide from GenBiz Solutions™, you can get started on securing genealogy-speaking engagements today.

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About the author: Thomas MacEntee is the founder of High-Definition Genealogy and a genealogy professional specializing in the use of technology and social media to improve genealogy research and as a way to connect with others in the family history community.

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